quotes
Massimo Vignelli
What Helvetica is: it’s a typeface that was generated by a desire of having better legibility. It is a modern type. It is a very clear type. It’s good for everything, pretty much.
Paula Scher
The corporate culture was the visual language of big corporations, and at that time they were persuasively Helvetica. I wanted that the type could be your own medium, that it was its own palette, a broad palette to express all kinds of things. I was morally opposed to Helvetica.
Wim Crouwel
The font should be neutral, it shouldn’t have a meaning in itself. The meaning is in the content of the text, not in the typeface.
Erik Spiekermann
Why is it fifty years later still so popular? I don’t know. What is bad taste ubiquitous? It was a good typeface at the time. It really answered the demand.
4th May, 2022
Watch Gary Hustwit’s documentary Helvetica
The Design Museum